Breast Cancer Awareness: Introducing The 'Tweeting Bra' - A Bra That Tweets

Introducing the new 'Tweeting Bras' - a bra that tweets everytime is it hooked.....interesting, right? The Tweeting Bra designed by OgilvyOne Athens is part of Nestle Fitness' campaign promoting breast cancer awareness and it is NOT for sale.

Maria Bacodimou, a popular Greek TV presenter, will wear the high-tech brassiere for two weeks. Every time she unhooks it, the bra will tweet to her nearly 149,000 followers in Greek, reminding women (and men) to perform breast self-exams.

In addition to a video clip demonstrating the bra, the campaign's website also includes more information about performing these self-exams, which should done once a month.

Follow @tweetingbra on Twitter.

SOURCE - NY DAILY NEWS